Toll-Free Numbers have always been a trusted connection point between businesses and the people they serve, helping brands deliver consistent, reliable customer experiences at scale. At Somos®, we’re focused on supporting our Responsible Organization (Resp Org) community by making it easier for you to deliver the secure, seamless interactions customers now expect.
Our latest webinar, led by Somos’ Michael Smyth, Senior Product Manager, Rebecca Shepherd and Sushil Inaganti, Product Managers, offered a clear view of the recent TFNRegistry™ innovations and sneak peek at what’s to come. They recapped key 2025 enhancements, previewed the redesigned TFNRegistry experience and introduced the new Somos Hub.
Key Takeaways
- A new TFNRegistry redesign keeps familiar workflows while making the experience faster, clearer and more streamlined with a cleaner design, smarter search and fewer clicks
- Somos Hub was introduced as a unified starting point for TFNRegistry, Secure Portal functionality and other Somos solutions, reducing the need to navigate multiple URLs
- TFNRegistry users will access their Toll-Free Number management (and more!) by logging into the Somos Hub using an individual email address.
- TFNRegistry users will begin migration to the Somos Hub in early 2027 with a two-month window to complete the transition
- UI & API Users: confirm your readiness now by ensuring your email address is unique to you and not a shared distribution list, and that your company information in the Secure Portal is accurate and up to date
- API Users: functionality will not change, but action will need to be taken! Authentication for your APIs will change if you are not using an API Key: you must update your API to use your Somos Hub login password once you've set up your account
- An Open Industry Beta program will provide early access to the Somos Hub and the redesigned TFNRegistry! Stay tuned for more
What’s Ahead: 2026-2027 Roadmap
The webinar outlined a phased migration timeline designed to give Resp Orgs time to prepare, test and migrate to Somos Hub without disruption.
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Q3 2026: Industry Beta program begins!
- Participants will create a Somos Hub account and access the TFNRegistry through the Somos Hub for their day-to-day work while also exploring new features. Additional Beta details will be shared closer to launch.
- Q1 2027: Production launch starts!
- After production launch is complete, all Resp Orgs will access the TFNRegistry through the Somos Hub
To best support our Resp Orgs, migration will not happen in a single day. Resp Orgs will have two months to complete their transition. Avoid waiting until the last minute – early migration helps avoid delays, reduces the risk of issues and ensures you have time to access support if needed.
How to Stay in the Know
- Additional Beta details will be shared closer to launch – stay tuned
- Be sure to register for upcoming webinars! Visit somos.com/events for more info
- Throughout the migration journey, Somos will keep you informed with timely insights, necessary actions and guidance to help you every step of the way
- Stay tuned for part two of this four-part event recap series